CAT
BOOKER

Samples

You can see some of these in context via case studies (PDF) for Design Thinking Workshops (for Boingo), Boingo Wireless, Lexus, iolo technologies, and Laserfiche.

Note: Not all work is included—the selection is simply representative of what I've done for others.

Analog | Personas | Flows and Maps | Journeys | Wireframes and Annotations | Mockups | Prototypes

Analog (Whiteboard + Sketches + Notes)

↑ The intersection of travelers and airlines within the airport journey.

↑ Quick whiteboard sketches of a PC scanning web application.

↑ Initial views and steps for an iPad app prototype.

↑ Results of group affinity exercises for a gaming-focused workshop.

↑ Low fidelity sketches by stakeholders in a product design workshop.

Personas

↑ One of five archetypal (but brand-specific) automotive owner personas.

↑ An easily-forgotten stakeholder when it comes to B2B(2C)-focused organizations.

↑ Calling out all primary players to ensure no perspective is lost.

Flows and Maps

↑ Documenting the moving parts of a support department.

↑ Mapping process logic to minimize dropped leads for a cross-brand CRM campaign.

↑ What a cross-brand CRM campaign might look like from a shopper's perspective.

↑ How CRM for an omni-channel campaign might work behind the scenes.

↑ Steps from install to report generation for a proposed off-to-online experience.

↑ First attempt at defining the pieces of a service-centric cloud platform.

Journeys

↑ Typical day for a support agent.

↑ The journey of a first time luxury vehicle shopper and their most relevant touchpoints.

↑ Illustrating the most common pain points and service gaps for both internal teams and customers.

Wireframes and Annotations

↑ To assist engineering teams with story sizing and sprints.

↑ Initial version of redesigned vehicle search.

↑ Development guide to be handed off to international team...

↑ ...explaining enough specifics to mitigate screw ups.

↑ Over-detailed template guide for non-tech savvy clients.

Mockups

↑ One of several iterations for a redesigned desktop performance optimization product.

↑ End view of an interactive, multi-step landing page offering free PC health scans.

↑ Supplementing central focus with relevant content to encourage continued site exploration.

Prototypes

↑ New notification system as seen from a supervisory role.

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(Apologies for the lack of pizazz—it's coming soon with additional case studies.)

Ⓒ 2019 Catherine Booker/calubo.com